Adwords
This is beneficial for a short increase in visitors to your website, we suggest you use keywords during the first 3 months of a seo campaign so that whilst your results are growing organically you are still getting enough visitors to keep your business running. Once you have got some results in the search engines then start to cut back your costs of your adwords until you are satisfied that you are getting enough visitors from organic search results.
SEO
This is the best and cheapest way in the long run to obtain all of your visitors. Unfortunately you do not get results overnight, this method takes approximately 12-18 months to obtain the results that you are looking for so for a short term solution Adwords with your seo is always recommended please click on the "SEO" link for more information.
SEO VS PPC
We all know that we need to market our website somehow but which way is the right way for you? Mailbox drops, Adverts in the newspaper and all of those forms of advertising are usually once off and very expensive. The way to advertise your website is through Search Engine Optimization or PPC.
PPC
Pay per click is by far the easiest and fastest way to get your website more visitors and appear in the search engines for the search terms that you want appear up there for. The main problem with this method of advertising is the pricing which can be anywhere from approximately 50 cents a click up to $10 a click for search terms like web hosting. The second disadvantage of PPC is that your competitors can constantly click on your link and charge you money making it very hard for you to make a profit out of it.
SEO
Seo is the best if you are on a budget. This method of advertising takes a lot longer before you start noticing results taking months and sometimes even years, but once you have achieved your results they will stay for a much longer period of time. These results are organic and don't cost you anything per click. The main disadvantage with SEO is if you are lacking time then SEO just won't be for you and PPC will be the way to go.
Both options of advertising have their upsides and downsides. If you have a bit of money maybe you should consider sharing it amongst both PPC and SEO so that way whilst you are pulling in some visitors with PPC your rankings are climbing up the ladder with Organic results from SEO. Then as you start to achieve the results you want you can cut down on the costs of your PPC campaigns.
