SEO VS PPC Smiths Internet Services
Once you have had your website built you can't just leave it to grow stagnant you need a way to get your
business name out there and people to purchase your products. Trying things like Mailbox Drops,
Advertisments in Newspapers and Billboards are generally once off and very expensive which can result in
a poor ROI.
To build your online presence there are two main forms of advertising: SEO & PPC.
PPC
Pay per click is by far the easiest and fastest way to help your website obtain more targeted visitors
looking to buy your products. Google Adwords is a form of PPC marketing and allows you to choose which
search phrases people find your business for making each visitor highly relevant and more likely to
purchase a product or services that you offer.
The main problem with this form of advertising is the
pricing which can be anywhere from approximately 50 cents a click up to $10 a click for search phrases
in competitive industries. Also when using Pay Pay Click you will be continually paying on a month to
month basis every month to keep your business coming unless you work on SEO at the same time so you can
build natural results that do not cost you per click.
SEO
Seo is the best if you are on a budget. This method of advertising takes a lot longer before you start noticing results taking months and sometimes even years, but once you have achieved your results they will stay for a much longer period of time. These results are organic and don't cost you anything per click. The main disadvantage with SEO is if you are lacking time then SEO just won't be for you and PPC will be the way to go.
Both options of advertising have their upsides and downsides. If you have a bit of money maybe you should consider sharing it amongst both PPC and SEO so that way whilst you are pulling in some visitors with PPC your rankings are climbing up the ladder with Organic results from SEO. Then as you start to achieve the results you want you can cut down on the costs of your PPC campaigns.