What is involved in Search Engine Optimization
Smiths Internet Services
Search Engine Optimization isn't as simple as it appears, there are many things that are involved and it takes a lot of time and effort to learn these things.
All search engines use different algorithms to determine the positioning of web pages making it impossible to obtain a high ranking in all of the search engines.
Search Engines do not like framed websites, flash websites or websites that have lots of graphics. It makes it very difficult to get these websites cached and obtaining high search engine placement is near impossible.
Even though search engines do have different algorithms they are all similar in some ways. You can try and study a search engine and crack the algorithm but the thing is the search engines will change their formula and you will have to crack the algorithm all over again.
The fact is all search engines are basically looking for the same things in a good website as real people.
We are looking for a simple, easy to navigate, well coded and clean website. Well written descriptive website. Meta Tags and Titles help you understand better what the website is about and we all need links that accurately describe what the website is about.
Having fancy websites made for your business using flash, all images or frames is a waste of time. It is like buying a new Mercedes Benz CLK 280 and just leaving it in your garage so nobody can see it. You can make your website look good without flash and obtain high search engines rankings. There is no point spending $1000's on a website that will not get visited.